Judy Suiter has spent her life and career helping other people to uncover their best-fit careers, teams to work together more smoothly and corporations to improve efficiency – all by following her own passion for self-discovery, training, and consulting.
I’ve been passionate about helping people understand their behavioral style and what motivates them for many years,” Judy explains. “Recently, I’ve had several close friends, including my son, who have experienced severe health issues due to job-related stress. AS a result, I’m even more dedicated to helping people find the right career fit.”
Thirty-five years ago, Judy was a brand-new business owner with a degree in industrial and personnel psychology, a decade of experience in sales and marketing,and a $5,000 of start-up capital. Her company, Competitive Edge Inc. then had three main functions: computer sales and training, travel cost reduction planning for corporations, and human resource training and consulting. However, Judy had been introduced to the DISC profile, a personalized self-assessment tool intended to indemnify individuals’ behavioral styles and realized that’s where she wanted her focus to be.
Today Competitive Edge, Inc. is one of the most respected corporate assessment and training companies in the industry. Judy has trained more than 60,000 people at more than 1,000 companies worldwide.
“If you do not feel valued for what you do or where you are doing it, you need to get serious about getting out and moving into something that will make you happy,” she says. “No amount of money or job is worth your life.”
Judy is quick to point out, however, that people need not wait until they’ve reached a career crisis before beginning to explore options.
“Understanding behavioral style and motivation at an early age can be incredibly beneficial,” Judy says. “Young people can find out so much even before beginning college or technical school, information that can help them save time and money – and prevent them from floundering in programs or jobs that just aren’t suited to their preferences and work style.”
Judy says understanding behavioral styles can be beneficial in personal life as well. For example, she discovered early that she loves adventure and needs to try new things often to remain engaged. She’s taken her grandkids to swim with the sea lions in St. Thomas, has done the Porsche Driving Experience, and drove an Indy open cockpit car around the Atlanta Motor Speedway. This year, she’ll be doing a ‘loop-the-loop’ in an open cockpit biplane.
Obviously, these activities aren’t for everyone, but Judy says knowing yourself and knowing how to keep yourself motivated is critical – at home and at work. It also improves relationships.
“When you understand why people do what they do, you don’t take their actions to be directed at your personally, which leads to less conflicts,” she explains. “That makes work far more productive, less stressful, and more fun. Work should be fun. What I do everyday energizes me and everyone should feel the same way about their jobs.”
For more information about Competitive Edge, Inc.’s services, call 770-487-6460, or visit competitveedge.com.