It’s time to get your Geek on at the library!
From Southern Metro Atlanta Counties to Macon and Middle Georgia, libraries began a “Geek the Library” campaign on April 1, 2013. This is a community-based public awareness campaign for Public Libraries and their funding agencies.
Residents may soon add a new verb to their vocabulary—‘geek.’ All of the Libraries in the Flint River Regional Library System and surrounding area libraries are participating in Geek the Library. In an effort to heighten awareness about the critical funding issues public libraries face, the campaign highlights what people are passionate about and how libraries can support them. Geek the Library features local educational material that introduces ‘geek’ as a verb, and encourages the public to talk about what they ‘geek’—whether it’s engineering, superheroes, art, or whatever their interests may be. The public awareness campaign illustrates the fact that everyone is passionate about something—everyone ‘geeks’ something—and that the library supports them all.
“This campaign is designed to provoke conversation about the vital role that public libraries and librarians play in today’s challenging environment,” said Cathy De Rosa, global vice president of marketing for OCLC, a nonprofit library cooperative which led campaign development and conducted a pilot campaign from June 2009 to April 2010. “We hope it will spark important community discussions about how public libraries can remain strong.”
The awareness campaign features newspaper advertising, social networking elements, a Web site and grassroots community initiatives to draw attention to the need for increased library support.
Millions of Americans turn to local libraries for educational opportunities, job-searching resources and entertainment. The increased demand for library services is taking a toll on libraries already experiencing flat or decreasing budgets. State and local cuts are impacting public library hours, programs and staffing, forcing some libraries to close indefinitely. While most people have visited their public library and understand its important role in their community, many do not know that libraries are at risk or that local funding for libraries is heavily influenced by community members.
This public awareness campaign hopes to start conversations about library funding to inspire more people to take personal responsibility for keeping their local public libraries vital in their communities. The campaign will not support or oppose any candidate for public office, nor attempt to influence legislation.
You can read more about this campaign at www.geekthelibrary.org.