Forget networking – it’s all about connections!

In a world of constant change and economic challenges, it is imperative that you learn the art of networking through making real connections. Having savvy networking skills and, more importantly, the ability to develop true connections are critical to career and business success. We have all heard the quote, it’s not what you know or even who you know, but who knows you and what they know about you. Yes, it is essential to network, but making connections that go beyond the meeting or event is essential. So how do you use these skills of networking and connecting to enhance your career? Consider the following strategies to help you develop solid connections that can open up doors for opportunities to expand your career.

• When attending networking events within your organization or outside, make a point to do your homework prior to attending and set a goal for how many people you want to really connect with. Find out who will be attending, the nature of the event, and any other pertinent information you feel of value. Approach people with a positive attitude and invite them to tell you about what they do and then share what you do. You should have your “elevator pitch” down to an art, hitting key points that create an opportunity for future dialogue as you talk with them. As you continue to dialogue, you will know when a connection has been made. You can then request follow-up conversations or meetings after the event. Make sure you follow up promptly within 24-48 hours. If you want to really stand out, add the personal touch and follow up with a handwritten note card.

• Ask mutual colleagues and friends to make introductions to key people you want to meet at the event or in the workplace. You can also ask your colleagues/friends to make virtual introductions via email or through social media. Be prepared to engage in dialogue once the introductions have been made. Do your homework on the people you want to meet and research their accomplishments and awards and use that in your dialogue as appropriate. This allows you to connect with them because you know some important things about them. Whether face-to-face or during a phone conversation, value their time by asking pertinent questions you have about the topic at hand. This helps to build the connection.

• Make sure you create the VIP effect. The V stands for being visible. If you work for an organization, make sure you are visible in the company. Volunteer for things you have a passion for that the company is involved in, join teams or groups internally that will stretch you. Take professional development classes and ask questions and find ways to get cross-trained on new job functions when you can. Write for the company’s newsletter or find other way to get visible within the organization. If self-employed, volunteer for events/causes you are passionate about, write for industry publications, blog, get radio or television interviews, and seek ways to get written up in your local newspaper. The key thing is to GET VISIBLE. The I stands for image. Make sure your image is professional at all times and dress with style and class. Have an updated resume that highlights your successes. Be a person of integrity and character; do what you promise. Let your light shine at all times in a positive way. Finally, the P stands for performance. When you do your job/task/assignment, make sure you do the job with excellence. Perform so others remember the great job you did and will be willing to refer you to others. The VIP effect helps you establish connections with other key business professionals who can assist you in your career goals.

• Commit to life-long learning so when opportunities to shine arise, you can make a favorable and lasting impression. All this enhances the ability for you to connect with those you desire to build relationships with. Find a mentor or invest in a coach to help you navigate the career ladder. You can benefit from their knowledge and expertise and avoid common mistakes on your career journey. Write meaningful goals with specific action steps for moving your career or business to the next level.

Take charge of your career and act like success is the only option!